From idea to design
Our team considers every element with you to create an experience that meets your needs and fits your space, from initial design through to deployment.
SAM Custom
A solution suited to each project
Every collaboration begins with a need. With SAM Custom, our team designs and develops an immersive environment or scenario suited to your audience, context and objectives. We can recreate an existing location, stage a situation or create an entirely original world, then integrate it into the SAM platform.
A selection of projects
BATIBOUW
Events
At BATIBOUW, SAM immerses professionals and the public in the world of residential living through a virtual tour of a show apartment. An immersive showcase illustrating the potential of XR technology for visualising a future living space.
Science Culture Centre of the Université libre de Bruxelles
“Evolution” and “Blue Gold” exhibitions
Making knowledge more accessible through fully immersive screenings of educational films. SAM turns science learning into a captivating experience that sparks curiosity and critical thinking among young visitors.
RTBF
Events
For the 70th anniversary of television, SAM transformed visitors’ words into immersive reality. Each keyword entered generated an environment, creating a unique visual experience for every participant.
Procter & Gamble
In collaboration with JLL
SAM makes it possible to analyse user reactions in a realistic and familiar setting. This research tool enables products to be tested across different environments to observe interactions and collect behavioural data.
